Fridays vs Willow: Which GLP-1 Provider Is Better?
A side-by-side comparison of Fridays and Willow covering pricing, scores, medication types, insurance, and more to help you decide.
Fridays
#3 of 31Holistic weight loss program combining GLP-1 medications with lifestyle coaching, nutrition guidance, and ongoing support.
Visit FridaysWillow
#1 of 31Personalized GLP-1 weight loss with ongoing clinical support. The highest verified conversion rate among comprehensive care platforms.
Visit Willow| Feature | Fridays | Willow |
|---|---|---|
| Our Score | 8.7/10 | 9.4/10 |
| Starting Price | $249/mo | $160/mo |
| Medication Type | Both | Both |
| Insurance Accepted | Yes | No |
| Best For | Users who want a holistic program with coaching, nutrition support, and flexible pricing | Users who want a balance of quality care and reasonable pricing |
| Ranking | #3 | #1 |
Pros & Cons Compared
Fridays
Pros
- +One of the few platforms that bills insurance directly — can reduce out-of-pocket to $25-50/mo with coverage
- +Includes 1-on-1 nutrition coaching and weekly check-ins, not just medication prescriptions
- +Offers brand-name Wegovy/Zepbound and compounded options — switches based on insurance formulary
- +Flexible plans: medication-only ($249/mo) or full coaching program ($299/mo)
Cons
- −The coaching-heavy model adds complexity — three different plan tiers with different inclusions
- −Without insurance, $249/mo for medication-only is above average for what you get clinically
Willow
Pros
- +Includes monthly provider check-ins and dose adjustments at no extra cost
- +Switch between brand-name and compounded mid-treatment without restarting
- +$160/mo all-in — no consultation fees, no shipping charges, no lab surcharges
- +90%+ patient retention rate after 3 months per their published outcomes data
Cons
- −Cash-pay only — no insurance billing, though they provide superbills for FSA/HSA
- −Founded in 2024 — less track record than Ro or Hims, though growth has been fast
Our Verdict
Willow edges out Fridays with a score of 9.4/10 vs 8.7/10. If budget is your priority, Willow starts at $160/mo compared to Fridays's $249/mo. Fridays accepts insurance, which can significantly reduce your out-of-pocket costs. Choose Fridays if you want: users who want a holistic program with coaching, nutrition support, and flexible pricing. Choose Willow if you want: users who want a balance of quality care and reasonable pricing.